Frontiers North Adventures
Frontiers North Adventures is a globally recognized leader in authentic and sustainable experiences in Canada’s North. Based in Churchill, Manitoba, they host small groups of guests in search of polar bears, beluga whales, northern lights—and something real. Their identity needed to reflect that spirit of discovery: vast landscapes, unforgettable encounters, and the warm-hearted people who make every journey meaningful. The result was a visual system that felt equally collected and crafted—like the field notes of a seasoned traveler.
If you’re looking for directions to replicate the style, it’s:
2 parts Scott and Amundsen,
1 part vintage luggage tags,
and a splash of cartography.
Shake and chill.
ClientFrontiers North Adventures
ProjectVisual Identity Year2006
From the logo’s rugged silhouette to the textured recycled stock of the letterhead, every element was designed to suggest movement, texture, and a sense of place. The system extended to maps, adventure guides, luggage tags, and even branded gear—creating a rich and cohesive experience for travelers who expect something unforgettable.
